June 9, 2023

Instagram, Twitter, Facebook, YouTube… each and every one of the current platforms seeks the best way to combat misinformation. TikTok is no exception and this is how you will fight against fake news. Because it’s important to prevent certain themes and ideas from going beyond what they should.

What does that new TikTok window mean when sharing content

During the last months we have seen that social networks such as Twitter, Facebook or Instagram have been fighting against false news in different ways. On the one hand with teams of people who are responsible for checking the veracity of what is counted and label based on their conclusions. On the other hand, through a series of indications so that it is the user himself who thinks beforehand whether or not he should share what he has seen.

This last method is the one that Twitter has popularized to a certain extent in recent months and it seems that now it will be TikTok who is betting on something very similar within its video platform.

Thus, when you now go to share content from other users, there will be the possibility that you will see a new floating window where you will see the following message:


Are you sure to share this video? The video has been tagged as unverified

Next to that notice you will have two buttons with two opposite options: cancel the sharing action or do it in the same way even if you are not entirely sure if it is true or not.

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Why let the user verify the content

La new TikTok option to combat fake news It seems that it could leave the decision of whether a content is true or false to the user’s discretion, but it is not exactly like that. TikTok continues to analyze and verify certain content, but there are times and topics where doing this with complete precision is not possible.

Therefore, the most appropriate solution is this one that TikTok offers and that we had previously seen on Twitter. With this warning what the platform is doing is that the user himself decides if it is a good or bad idea to share that video what you just saw An intermediate step for an action that if it is convinced to carry out, it will continue to carry out; but if not, it may serve to make you think twice and end up not doing it.

Unverified content on TikTok


The first and most striking is that the author of the content will be notified when any of your videos are marked as unverified. We understand this will be done with the idea of ​​making it clear to everyone, even those who create false news without being aware of it, that there is a problem.

The second is that the content labeled as unverified will have less diffusion by not appearing in the For You section of TikTok from other users of the social network.

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When will it be available

This TikTok anti-fake news feature is now available in the United States and Canada. In the coming weeks it is expected to officially reach the rest of the countries where the platform operates. So it will be a matter of time before you start seeing certain messages when you use the app and want to share content. Although to be honest, I hope you don’t see many. Because that would be an indicator that little is the content that is really promoting misinformation.